%0 Journal Article
%T Evolution of Advertising Communication in the Pre-war: Analysis of Federico Ribas¡¯ Advertising Portfolio for Gal Fragrance House (1916-1936)
%A Eva Quintas-Froufe
%J Revista Latina de Comunicaci¨®n Social
%D 2012
%I Universidad de La Laguna (Tenerife, Canarias)
%X This article contains a study of 1,436 pieces of printed advertising which were illustrated by Federico Ribas Montenegro for the Gal Fragrance House between 1916 and 1936.Through the use of a double-level analysis ¨Ctechnical and figurative¨C some interesting findings concerning the narrative and iconography of the catalogued ads were obtained. By studying the discourse of the advertisements for a company who changed the history of advertising in Spain, one can see evidence of sociocultural changes as well as how advertising evolved from being an artisanal craft into a more technical and systematic industry as a result of the application of scientific principles.
%K Federico Ribas
%K Gal Fragrance House
%K Heno de Pravia
%K advertising communication
%K Pre-war period.
%U http://www.revistalatinacs.org/067/art/963_Columbia/19_Evaen.html