%0 Journal Article
%T ParentsĄ¯ attitudes towards childrenĄ¯s TV consumption: Mediation styles
%A Teresa Torrecillas-Lacave
%J Revista Latina de Comunicaci¨Žn Social
%D 2013
%I Universidad de La Laguna (Tenerife, Canarias)
%X The most recent studies on child audiences highlight the paramount importance of parents in determining the impact television content may have on childrenĄ¯s development. This article presents the results of a research study focused on describing and classifying the different styles of parental mediation in childrenĄ¯s television consumption. This study is based on 48 in-depth interviews applied to parents from the Community of Madrid who have children aged 4 to 12 years. The detailed study of the indicators derived from the literature review (such as TV viewing control measures, co-viewing and perceptions about television) has allowed us to identify four parental mediation styles and to conclude that parental mediation is very simplified and reduced to its normative dimension.
%K Television
%K childhood
%K parents
%K parental mediation
%K reception context
%K child development.
%U http://www.revistalatinacs.org/068/paper/968_CEU/02_Torrecillasen.html