%0 Journal Article
%T Investigating the Role of Sport Media in Developing Educational Sport
%A Mehdi Moradi
%A Habib Honari
%A Salah Naghshbandi
%A Nahid Jabari
%J International Journal of Academic Research in Business and Social Sciences
%D 2012
%I Human Resource Management Academic Research Society
%X The purpose of this research was to investigate the role of sport media in developing educational sport. It was applied, descriptive-comparative research. Population composed of media experts, sport experts, and national athletes. There were 150 people as sample selected by convenience sampling. It was a researcher-made questionnaire. University professors confirmed the validity and reliability was desirable (Cronbach ¦Á=0.88). Individual characteristics, normality of data distribution, and significance of hypotheses were measured by descriptive statistics, Kolmogorov-Smirnov test, and Wilcoxon test respectively. Results showed that there was a significant difference between real condition and ideal condition of sport media role to develop components of educational sport (p¡Ü0.05). Values were Z=-8.645 for media experts, Z=-8.664 for sport experts, and Z=-8.652 for athletes. It seems that main reason of difference between real condition and ideal condition based on participants¡¯ attitudes is not to have comprehensive sport media programs or suitable knowledge of media experts about different dimensions of educational sport.
%K Sport
%K Sport media
%K Educational sport
%K Sport development
%U http://www.hrmars.com/admin/pics/816.pdf