%0 Journal Article
%T The Influence of Service Quality on Service Loyalty Case Study: Irangate Company
%A Ali Sanayei
%A Arash Shahin
%A Arezou Taheri
%J International Journal of Academic Research in Business and Social Sciences
%D 2012
%I Human Resource Management Academic Research Society
%X Obtaining the loyalty of the customer has become a basic objective in e-commerce. The purpose of this study is to analyze the effects of service quality on customer loyalty. This goal has been followed by measuring the quality of the services provided by a website in 4 dimensions (usability, information quality, interaction quality and overall impression) and examining its impact on customer loyalty. This study can be considered as an applied research from purpose perspective and descriptive-survey with regards to the nature and method (type of correlation). Responders to the questionnaire were randomly selected customers of Irangate Company who have used this company¡¯s online retailing services between April and July 2012. Finally the data was analyzed by SPSS software. The results indicate that there is a strong relationship between service quality and customer loyalty.
%K Service quality
%K WEBQUAL
%K Service loyalty
%K SERVLOYAL
%U http://www.hrmars.com/admin/pics/1088.pdf