%0 Journal Article %T Comparative Study of Effective Factors on StudentsĄŻ Interests in Fashion at Islamic Azad University Arak Unit and South Tehran Unit Academic Year 2010-2011 %A Tahmineh Zareei %J International Journal of Academic Research in Business and Social Sciences %D 2013 %I Human Resource Management Academic Research Society %X This paper intends to provide a comparative study of effective factors on studentsĄŻ interests in fashion at Faculty of Human Sciences ¨C Islamic Azad University ¨C Arak unit and also Islamic Azad University- South Tehran Unit through academic year 2010- 2011. According to the findings, it is obvious that fashion and any interests in fashion changed into a great social problem among university students. This paper used any thoughts of different specialists including Siemel and Veblen as the highlighted persons in the field of sociology. Then upon providing a theoretical framework with presenting different questions and theories, it has benefiting from measuring method as the major process as well. Then a questionnaire is used as the other technique as well. %K Fashion %K West-struck %K Alienation %K Students %K Islamic Azad University %U http://www.hrmars.com/admin/pics/1664.pdf