%0 Journal Article
%T The Empirical Study of Public Transport Passengers¡¯ Behavioral Intentions: The Roles of Service Quality, Perceived Sacrifice, Perceived Value, and Satisfaction (Case Study: Paratransit Passengers in Jakarta, Indonesia)
%A Sik Sumaedi
%A I Gede Mahatma Yuda Bakti
%A Medi Yarmen
%J International Journal for Traffic and Transport Engineering
%D 2012
%I Scientific Research Journal Ltd.
%X Behavioral intentions have been much discussed in marketing literature. Surprisingly, except for airline industry, few studies have been found in transportation industries. This paper studies the public transport passengers¡¯ behavioral intentions in Jakarta city, especially paratransit¡¯s passengers. This paper explores the relationship between passengers¡¯ behavioral intentions and other latent factors, including satisfaction, perceived value, perceived sacrifice, and service quality. The empirical data were drawn from 339 paratransit¡¯s passengers using questionnaire method. Structural Equation Modeling technique is used to analyze the conceptualized relationship model. The empirical results reveal that perceived value and service quality significantly affect passengers¡¯ behavioral intention. The results also show that perceived value is significantly affected by service quality and perceived sacrifice. From the empirical results, managerial implications are discussed.
%K behavioral intention
%K public transportation
%K service quality
%K perceived value
%K sacrifice
%K satisfaction
%U http://www.ijtte.com/study/62/THE_EMPIRICAL_STUDY_OF_PUBLIC_TRANSPORT_PASSENGERS____BEHAVIORAL_INTENTIONS__THE_ROLES_OF_SERVICE_QUALITY__PERCEIVED_SACRIFICE__PERCEIVED_VALUE__AND_SATISFACTION__CASE_STUDY__PARATRANSIT_PASSENGERS_IN_JAKARTA__INDONESIA_.html