%0 Journal Article
%T Comunica  o Organizacional e Rela  es P¨²blicas: Perspectivas dos estudos Latino-Americanos/ Organizational Communication and Public Relations: Prospects for Latin American studies
%A Margarida M. Krohling Kunsch
%J Revista Internacional de Relaciones P¨²blicas
%D 2011
%I IIPR
%X Apresenta aspectos conceituais sobre Comunica  o Organizacional e Rela  es P¨²blicas e os fundamentos que diferenciam e delimitam essas duas ¨¢reas de conhecimento. S o feitas considera  es sobre percep  es da autora sobre os estudos dessas mesmas ¨¢reas na Am¨¦rica Latina. Destaca-se um estudo bibliom¨¦trico de 136 textos apresentados no GT de Comunicaci¨®n Organizacional y Relaciones Publicas, nos congressos bianuais da ALAIC no per¨ªodo de 1998 a 2008./ The objective of this paper is to introduce concepts of Organizational Communications andPublic Relations as well as the fundamentals differentiating and limiting both areas. The author also introduces her own considerations on previous studies on those same issues in Latin America. The results of the research on 136 texts presented by the working group on Organizational Communications and Public Relations during ALAIC bi-annual conferences covering the period between 1998 and 2008 deserve special attention.
%K Comunica  o Organizacional
%K Rela  es P¨²blicas
%K Am¨¦rica Latina
%K campo acad¨ºmico
%K GTs ALAIC / Organizational communication
%K Public Relations
%K Latin America
%K academic field
%K ALAIC working groups
%U http://dx.doi.org/10.5783/RIRP-1-2011-03-69-96