%0 Journal Article
%T The Role and Capabilities of a Local Master Weight Management Franchisee
%A Feng-Hsu Liu
%A Heng-Yih Liu
%A Ting-Ling Lin
%A Shih-Kuan Chiu
%J International Business Research
%D 2011
%I 
%R 10.5539/ibr.v4n3p271
%X For the expansion of international Weight Management franchisor, the local master franchisee not only exactly provides a platform to combine the organizational knowledge and local market knowledge but also takes more responsibilities of gaining sustainable competitive advantages from its network in new market. Therefore this paper presents a case study exploring transferring, detecting, and exploring capabilities of a local master franchisee to exploit and enhance the international franchisor¡¯s dynamic capabilities in international operations.
%U http://www.ccsenet.org/journal/index.php/ibr/article/view/11098