%0 Journal Article
%T How to Manage French Thermalism Specificities?
%A Na£żade Anido Freire
%J International Business Research
%D 2013
%I 
%R 10.5539/ibr.v6n3p29
%X Although each curist (hydrothermal patient) spends an average of 500 ?, for 18 days of intensive cure (treatment), Thermalism is in France one billion ? of turnover. Famous since ancient Greco-Roman, treatments through Thermalism attracts today some 500 000 followers. Presently, French Social Security takes in charge an important rate (65%) of the expenditure incurred by the medically prescribed thermalism treatments, which certainly has encouraged its development. Despite being regarded by some people as old-fashioned and whose target consumers are elderly, thermalism attract each year 17% new thermal curists, many of whom are young adults. Teens and children also benefit from new technologies and therapeutic thermalism. The hydrothermal patients spend annually around one billion ? in French Thermalism: a financial manna that France is willing to protect at all costs, especially in the current context of economic and financial crisis and economic, labor and thermal globalization.
%U http://www.ccsenet.org/journal/index.php/ibr/article/view/24215