%0 Journal Article
%T OPERATIONAL LEVEL PARTICIPATION IN THE DEVELOPMENT PROCESS OF STRATEGIES
http://dx.doi.org/10.5585/riae.v10i1.1707 A PARTICIPA O DO N¨ªVEL OPERACIONAL NO PROCESSO DE FORMULA O DE ESTRAT¨¦GIAS
http://dx.doi.org/10.5585/riae.v10i1.1707
%A Aslei Andrade da Silva
%A S¨¦rgio Luiz Lepsch
%J Revista Ibero-Americana de Estrat¨¦gia
%D 2011
%I
%R 10.5585/riae.v10i1.1707
%X The prime objective of this article is to investigate, through a multi-case study of five organizations from Brazil's Federal District, the operational level participation in the formulation phase of the strategic process and integration of these professionals with other hierarchical levels in organizations. Based on the theoretical referential that the conception of strategy and the strategic process is a reality built in an interactive and contextual manner, we opted for an exploratory qualitative research to investigate and analyze the data collected from the statements of interviewees. The results of this research reveal that although higher hierarchical levels (strategic and tactic) regard the participation of operational level professionals as vitally important to formulate the strategic process, in effect, that occurs in a limited fashion. Top management in organizations involves these professionals at various stages of the process, and neglects them in others. This omission can compromise the entire cycle of the strategic process and, consequently, the results to be obtained from it. In all studied organizations, there was no power distribution to allow for active participation - the highly political and traditional structure does not permit said activity. The primary finding of this study is to demonstrate that the importance of the operational level in the strategic process is not sufficient to drive excessively hierarchical organizations to grant them true participation. Este artigo teve como principal objetivo investigar, por meio de um estudo multicaso junto a cinco organiza es no Distrito Federal, a participa o do n¨ªvel operacional na etapa de formula o do processo estrat¨¦gico e sua integra o com os demais n¨ªveis hier¨¢rquicos dessas empresas. Adotando-se como referencial te¨®rico a concep o de estrat¨¦gia e do processo estrat¨¦gico como uma realidade constru¨ªda de forma interativa e contextual, optou-se por uma pesquisa explorat¨®ria qualitativa para atingir-se o prop¨®sito da investiga o e pela an¨¢lise de conte¨²dos discursivos para analisar as informa es obtidas. Os resultados dessa pesquisa revelam que apesar dos n¨ªveis hier¨¢rquicos mais elevados (estrat¨¦gico e t¨¢tico) considerarem muito importante a participa o dos colaboradores do n¨ªvel operacional na formula o do processo estrat¨¦gico, o que se observa na pr¨¢tica ¨¦ que essa se d¨¢ de maneira t¨ªmida. A alta dire o das empresas envolve esses funcion¨¢rios em alguns momentos do processo e os abst¨¦m de outros e esta ruptura pode comprometer todo o
%K Estrat¨¦gia em Organiza es
%K Processo Estrat¨¦gico
%K Formula o Integrativa do Processo Estrat¨¦gico.
%U http://www.revistaiberoamericana.org/index.php/ibero/article/view/1707