%0 Journal Article
%T Editorial
%A Ot¨¢vio Bandeira De Lam£¿nica Freire
%J REMark : Revista Brasileira de Marketing
%D 2012
%I 
%R 10.5585/remark.v11i3.2455
%X .
%U http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2455