%0 Journal Article
%T DIGITAL MARKETING STRATEGIES IN THE AGE OF SEARCH. DOI:10.5585/remark.v10i1.2199 ESTRAT谷GIAS DE MARKETING DIGITAL NA ERA DA BUSCA DOI:10.5585/remark.v10i1.2199
%A Sionara Ioco Okada
%A Eliane Moreira S芍 de Souza
%J REMark : Revista Brasileira de Marketing
%D 2011
%I 
%R 10.5585/remark.v10i1.2199
%X The evolution of information and communication technologies (ICTs) launches an era of exponential growth and distribution of relevant content. With the expansion of the pervasiveness of online growth and ease of mobile web access via mobile devices, "the search" has become popular and search engines have grown and become more sophisticated. This article focuses on making an update to the latest publications of Digital Marketing Strategies, in order to increase the visibility of important concepts and trends, in particular, the evolution of Web 2.0 semantic web, Search Marketing, SEO and SEM strategies, and mobile tagging, QR codes and Augmented Reality. The research was exploratory along with secondary research, particularly literature, focusing on specialized publications, in the period of 1995 to 2010. Some innovations have become marked and turned into powerful trends impacting marketers and Information Technology (IT). The movement of consumption for the web, the ease of search engines for improved products and referrals, and the increased consumption in real time act as irreversible trends for organizations that require efficient marketing strategies. It is imperative to manage the communication business in the "age search" and to make marketing strategies targeted and sustainable upgrades would be required. A evolu  o das tecnologias de comunica  o e informa  o 每 TIC＊s inauguram uma era de crescimento e dissemina  o exponencial de conte迆do relevante. Com a expans o da ubiq邦idade on-line, o crescimento e a facilidade de acesso 角 web m車vel, via dispositivos port芍teis, ※a busca§ popularizou-se e os mecanismos de busca cresceram e se sofisticaram. O presente artigo tem como foco fazer uma atualiza  o das publica  es mais recentes das Estrat谷gias de Marketing Digital, ampliando a visibilidade de conceitos e tend那ncias importantes: i) evolu  o da web 2.0 para web semantica ii) Marketing de busca, Estrat谷gias SEM e SEO iii) m車bile tagging, QR codes e Realidade Aumentada. Trata-se de uma pesquisa explorat車ria e uma investiga  o secund芍ria, sobretudo bibliogr芍fica, privilegiando publica  es em sites especializados, notadamente no per赤odo de 1995 a 2010. Algumas inova  es tecnol車gicas se tornaram marcantes e se transformaram em fortes tend那ncias, impactando os profissionais de marketing e de Tecnologia de Informa  o (TI). A migra  o do consumo para a web, as facilidades dos mecanismos de buscas por melhores produtos e refer那ncias e o aumento do consumo em tempo real, assumem-se como tend那ncias irrevers赤veis, que exigem das organiza  es estrat谷gias mercadol車
%K Search Engine Marketing
%K Optimization Strategies
%K QR Codes and Augmented Reality.
%U http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2199