%0 Journal Article
%T EDITORIAL
%A Osvaldo Elias Farah
%A Antonio Carlos Giuliani
%J REMark : Revista Brasileira de Marketing
%D 2010
%I 
%R 10.5585/remark.v8i1.2140
%U http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2140