%0 Journal Article %T The influence of a verbal prompt on school lunch fruit consumption: a pilot study %A Marlene B Schwartz %J International Journal of Behavioral Nutrition and Physical Activity %D 2007 %I BioMed Central %R 10.1186/1479-5868-4-6 %X Children's fruit consumption was measured in two schools by observation. In the intervention school, cafeteria workers provided the verbal prompt, "Would you like fruit or juice with your lunch?" as the children stood in line in front of the fruit serving options. The control school had the same fruit and 100% juice options available, but the cafeteria workers did not provide a verbal prompt to take a fruit serving. Two variables were assessed: (1) Did children leave the lunch line with a fruit serving on their trays? and (2) Did they subsequently eat the fruit serving?The average percentage of children who took a fruit serving was 60% in the control school and 90% in the intervention school. In both schools, approximately 80% of children ate the fruit on their tray. As a result, nearly 70% of the children in the intervention school consumed a fruit serving at lunch, while fewer than 40% did so in the control school.A simple verbal prompt appears to have a significant impact on the likelihood that children will take, and subsequently consume, a fruit serving as part of their purchased school lunch. If these findings are replicated, policymakers may consider adding verbal prompts to the serving policy of the NSLP in an effort to increase fruit consumption among school children.The National School Lunch Program (NSLP) was developed in 1947 to ensure that American schoolchildren had access to a nutritionally balanced and affordable lunch. When the NSLP was initially developed, malnutrition due to too few calories was the primary health concern. Paradoxically, six decades later many children are still suffering from malnutrition, although now the primary concern is with children consuming too many calories, and the accompanying increase in the rates of childhood obesity [1]. Children are eating more calories than they are expending, and the sources of those calories are inconsistent with recommended guidelines [2]. In particular, fruit and vegetable consumption is notab %U http://www.ijbnpa.org/content/4/1/6