%0 Journal Article
%T Media awards for responsible reporting of suicide: Experiences from Australia, Belgium and Denmark
%A Andrew J Dare
%A Karl AM Andriessen
%A Merete Nordentoft
%A Michella Meier
%A Annemiek Huisman
%A Jane E Pirkis
%J International Journal of Mental Health Systems
%D 2011
%I BioMed Central
%R 10.1186/1752-4458-5-15
%X This study aimed to examine the experiences of Australian, Belgian and Danish award recipients in preparing stories on suicide, and consider the impacts of the awards for these recipients and for media professionals more broadly.We conducted semi-structured telephone interviews with the majority (14 out of 15) of past recipients of the awards in the three countries of interest.Media awards appear to show promise as a method of reinforcing national and international media guidelines on reporting suicide. The recipients of awards were proud to have had their achievements recognized in this way, and had developed a heightened awareness of the issues inherent in reporting suicide. Although relatively few had prepared subsequent stories on suicide, a number had been given opportunities to provide advice to other media professionals about how best to approach this sensitive topic. Recipients viewed the awards as an important means by which good quality reporting can be rewarded, and a springboard for raising community awareness about suicide.The experience from Australia, Belgium and Denmark suggests that media awards which recognize responsible reporting of suicide are extremely worthwhile.Research has consistently demonstrated that media reporting of suicide can lead to 'spikes' in suicide rates than cannot be explained by other factors [1,2]. Phillips named this phenomenon the 'Werther effect' in reference to the spate of copycat suicides in Europe that followed the release of a romantic tragedy by Goethe in which the protagonist took his own life [3].The main response to this has been the development and dissemination of guidelines to encourage responsible reporting among media professionals. The World Health Organization (WHO) and the International Association for Suicide Prevention (IASP) have developed international guidelines [4], and government and non-government bodies in many countries have developed national guidelines [5]. These guidelines typically caution m
%U http://www.ijmhs.com/content/5/1/15