%0 Journal Article
%T Living Storytelling as an Impetus for Organizational Change: Towards Connective Observing and Writing
%A Alexander Maas
%J Narrative Works
%D 2012
%I The Electronic Text Centre
%X This paper examines how to use storytelling as impetus for organizational change. A saying goes that ¡°lasting change starts with me, not with someone else.¡± The problem of many change processes is that a change agent writes a change report but the actual implementation by actors in the organization fails. The question becomes how a researcher can relate to participants in an organization in such a way that the change process becomes their process. For many change agents, storytelling is a powerful way for exploring an organizational setting and for putting ideas into an organization. In this paper, I elaborate some aspects of a relational inquiry stand (McNamee & Hosking, 2012), in which I use storytelling as an intervention method. As a consequence, participants are activated; ¡°connective observing¡± and ¡°connective writing¡± emerge. It opens the possibility for multi-layeredness and ¡°living storytelling.¡± Will the researcher and active participants in the change process exchange positions?
%U http://journals.hil.unb.ca/index.php/NW/article/view/19503/21075