%0 Journal Article
%T Institutionalization of social representations: a proposed theoretical integration La institucionalizaci車n de representaciones sociales: una propuesta de integraci車n te車rica A institucionaliza  o de representa  es sociais: uma proposta de integra  o te車rica
%A Gilberto Clar赤cio Martinez Guerra
%A Elisa Yoshie Ichikawa
%J Rege : Revista de Gestˋo
%D 2011
%I Universidade de S?o Paulo
%X The objective of this study was to propose joint use of the Theory of Social Representations and the Institutional Theory as an option for analysis of organizational phenomena that aim to identify the understanding that members of an organization have of a determined object/subject as well as the formation of this understanding. To achieve the objective, there was a theoretical debate about both theories. To work on the Social Representations Theory, the concepts of Moscovici (1978) and Jodelet (2001) were used primarily as well as other important authors. For the process of institutionalization, we essentially used the authors Berger and Luckmann (1996) and Tolbert and Zucker (2007) whose ideas were complemented by those of other authors. When comparing the common points, the predominantly deterministic beginning of both theories was observed prior to their emphasis on cognitive aspects. In the last section, a figure was elaborated that describes how the process of institutionalization of social representations occurs. The study concludes taking into consideration the aspects of cognitive, emotional, power relations and interests involved in the process and states that the Theory of Social Representations together with the Institutional Theory is adequate for understanding the organizational phenomena, as well as their formation. El objetivo del presente estudio fue proponer la utilizaci車n conjunta de la Teor赤a de las Representaciones Sociales y de la Teor赤a Institucional como una opci車n para el an芍lisis de fen車menos organizacionales que se proponga identificar el entendimiento que los miembros de una organizaci車n poseen de un determinado objeto/sujeto, as赤 como la formaci車n de ese entendimiento. Para alcanzar el objetivo establecido, se realiz車 un debate te車rico acerca de ambas teor赤as. Para trabajar la Teor赤a de las Representaciones Sociales, se utilizaron principalmente los conceptos de Moscovici (1978) y Jodelet (2001), entre otros autores importantes. Ya para el proceso de institucionalizaci車n, se recurri車 m芍s a los autores Berger y Luckmann (1996) y Tolbert y Zucker (2007), cuyas ideas fueron complementadas con las de otros autores. En la comparaci車n entre los puntos comunes, se observ車 el inicio predominantemente determinista de ambas teor赤as y, actualmente, el 谷nfasis en los aspectos cognitivos En el 迆ltimo t車pico, se elabor車 una figura que describe como ocurre el proceso de institucionalizaci車n de las representaciones sociales. El estudio concluye, llevando en consideraci車n los aspectos cognitivos, emocionales, las relaciones de poder y los int
%K Teoria institucional
%K Teoria das Representa  es Sociais
%K Organiza  es
%U http://www.revistas.usp.br/rege/article/view/36742