%0 Journal Article
%T Solution of a simplified advertising model using optimal control techniques
%A Ekaterina Tuchnolobova
%A O Vasilieva
%A Viktor Terletskii
%J -
%D 2011
%X In this article we present a simplification of the distributed model of advertising by formulating it as a family of optimal control problems with concentrated parameters. We consider two simplified models: linear and non-linear. Linear model is solved analytically using the maximum principle. To solve non-linear model, we construct a numerical algorithm based on two nonconventional increment formulae for the objective functional
%K advertising model
%K optimal control
%K concentrated parameters
%K Pontryagin maximum principle.
%U http://publicaciones.eafit.edu.co/index.php/ingciencia/article/view/406