%0 Journal Article
%T Patients¡¯ decision making process
%A Ippoliti R.
%A Falavigna G.
%J Working Paper of Public Health
%D 2012
%I Azienda Ospedaliera di Alessandria
%X Object: this work tries to solve some open issues related to the patients¡¯ decision making process and their choice of the medical center for hospitalization among several suppliers of medical treatments; Methodology: taking behavioral bibliography into consideration, a decision making process is proposed;Results: this paper suggests that people¡¯s choice are more reactive to the way in which a message could be given (i.e. physicians¡¯ framing strategy) than to the content of that information;Conclusions: according to the gravitational behavior model, the physicians¡¯ approach can induce an overestimation of the net benefit from going to the hospital located in the other region, higher than the net loss of consuming a quality level different from the desired one in the residential one.
%K Patient
%K Decision making process
%K Physician
%K Clinical Research
%U http://www.ospedale.al.it/AllegatiPaginaDescrizione/Paper-14_2012_new.pdf