%0 Journal Article
%T Locus of Control and Protection of Consumer Rights
%A Ivan Krastev
%A Ivelina Peneva
%J Psychological Thought
%D 2012
%I 
%X This paper examines the influence of locus of control on the consumer behavior. Theoretical supposition is proven by analyzing empirical data from a study of 287 students. The methods assessed the capacity for defending personal and consumer rights, as well as the type of locus of control.
%K consumer behavior
%K consumer rights
%K locus of control
%K assertiveness
%U http://psyct.psychopen.eu/article/view/29/14