%0 Journal Article
%T ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION
%A Carmen Emilia CHA£¿OVSCHI
%A Gerd HESSELMANN
%A Otilia-Maria BORDEIANU
%A Elena BUHAC
%J Revista de Turism : Studii si Cercetari in Turism
%D 2011
%I Universitatii Suceava
%X Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature. In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.
%K Market segmentation
%K Tourism motivation
%K Strategic management
%K Tourism destination
%K Destination management
%U http://revistadeturism.ro/index.php/rdt/article/view/72