%0 Journal Article
%T La ru¨¦e vers l¡¯or. Nouveaux ¨¦crans, nouvelles recettes ?
%A Jo£¿l Augros
%J Mise au Point : Cahiers de l¡¯Association Fran£¿aise des Enseignants et Chercheurs en Cin¨¦ma et Audiovisuel
%D 2012
%I Association Fran?aise des Enseignants et Chercheurs en Cin¨¦ma et Audiovisuel
%X Autrefois assises sur l¡¯unique march¨¦ des salles, les sources des recettes du cin¨¦ma se sont multipli¨¦es ¨¤ l¡¯apparition de nouveaux ¨¦crans (t¨¦l¨¦vision, vid¨¦o) pour adopter un mode s¨¦quentiel (les fen¨ºtres de diffusion). Apr¨¨s une certaine stabilisation dans les ann¨¦es 80, l¡¯arriv¨¦e sur le march¨¦ d¡¯autres ¨¦crans (internet, ¨¦crans portables) met ¨¤ mal en France et aux Etats-Unis la p¨¦riodisation install¨¦e. Alors qu¡¯en France, le mode de financement du cin¨¦ma et la place cruciale de Canal Plus dans les recettes du cin¨¦ma conduisent ¨¤ un raccourcissement de la s¨¦quence sans que les professionnels n¡¯envisagent une disparition du mod¨¨le, aux Etats-Unis, le d¨¦clin du march¨¦ vid¨¦o met ¨¤ l¡¯ordre du jour une abolition pure et simple du s¨¦quen age. Les compagnies ind¨¦pendantes notamment exp¨¦rimentent de fa on croissante les sorties de films sur tous les ¨¦crans disponibles sous l¡¯ il int¨¦ress¨¦ des majors, pr¨ºtes ¨¤ adopter le mod¨¨le s¡¯il s¡¯av¨¨re pertinent. Stemming ab initio exclusively from the theatre box-office, revenues of films diversified when television and video became alternative ways of screening movies. Thus, a business model was established and stabilized in the 1980s along screening windows. The digital revolution broke this business model in France as well as in the United States. However, while in France, the film investment schemes and Canal Plus Group¡¯s established position as a major source of finance led to the shortening of release windows but not to the disappearance of the release windows format, in the United States, the declining DVD sales and revenues forced the major studios to study new methods of distribution and new business models, based on day-and-date releases and on the gradual dissolution of the windows model. The major companies have been carefully watching the independent film companies experimentations with release windows ready to adopt this new business model if it appears to be profitable.
%K Hollywood
%K french cinema
%K distribution
%K distribution window
%K Hollywood
%K cin¨¦ma fran ais
%K distribution
%K fen¨ºtres de distribution
%U http://map.revues.org/634