%0 Journal Article
%T A CONSTRU  O DA IMAGEM POL¨ªTICA DE DILMA ROUSSEFF COMO M E DO POVO BRASILEIRO
%A Teresinha Maria de Carvalho Cruz Pires
%J Revista Debates
%D 2011
%I Universidade Federal do Rio Grande do Sul
%X It is intended to show how the electoral campaign of Dilma Rousseff (PT) was conducted to present her as the candidate of the Lulism and in this way it was anchored in a complex candidate political image construction strategy as Mother of the Brazilian people. To achieve this purpose, a qualitative analysis of the political speech was carried through having as analysis corpus: speeches pronounced in public events, in 2008 and 2009, by the Brazilian president, at that moment, Lula; the film Lula, the son of Brazil, launched in January 2010; and 20 television programs that composed the free time for political propaganda (Hor¨¢rio Gratuito Pol¨ªtico Eleitoral - HGPE) of the candidate, exhibited from August 17th to September 30th, 2010. It is revealed that the use of such metaphor made possible the sustentation of the argument that Dilma¡¯s model of government was the same of the Brazilian president, Luiz In¨¢cio Lula da Silva, as much as it functioned as an emotional appeal to draw the voters¡¯ attentionand to motivate the processing of the political information.
%K Lulism
%K Electoral Campaign
%K Political Public Image
%K Political Speech
%K Sensible Strategies.
%U http://seer.ufrgs.br/debates/article/view/20474/12128