%0 Journal Article
%T Social advertising in the modern communicative space: the experience of the Kaliningrad region
%A Druker M.
%J Vestnik Immanuel Kant Baltic Federal University
%D 2013
%I Immanuel Kant Baltic Federal University
%X Social advertising, which is growing fast nowadays, gives rise to a number of issues relating to its efficiency and impact on the audience. The author focuses on the current problems faced by social advertising in the Kaliningrad region and demonstrates a lack of variety in topics, as well as a limited range of the techniques applied. The paper tackles the problem of identifying the quality level of advertisements addressing various social needs.
%K social advertising
%K social advertising techniques
%K social advertising impact
%K mass media
%U http://journals.kantiana.ru/upload/iblock/92f/Druker_90-95.pdf