%0 Journal Article %T Women online: Characteristics of a ˇ°beauty salon talkˇ± in the blog M o Feita %A Daniela Silva Agendes %J Verso e Reverso %D 2011 %I Universidade do Vale do Rio dos Sinos %X This paper aims to show some characteristicsof female blogs based on the blog M o Feita,a website about nail polish, written by womenand created in 2008. Some concepts and characteristicsof Computer-Mediated Communicationand blogs are discussed in this article and theyare the foundation of this analysis. It is possibleto characterize the object as a Mixed Publication(Recuero, 2003) and as a fashion blog (Hinerasky,2010) with commercial purpose and evidencesthat indicate professionalism. The article analyzesthe interaction between bloggers and readers,the relationship of support and empathy amongusers and other characteristics of the blog M oFeita may represent the female discourse in theInternet. Some female issues are also discussed:discursive fragments suggest the demarcation ofa feminine place in this blog, where a ˇ°beauty salontalkˇ± happens. %K blogs %K female blogs %K Computer-Mediated Communication. %U http://www.unisinos.br/_diversos/revistas/ojs/index.php/versoereverso/article/view/ver.2011.25.59.04