%0 Journal Article
%T The creation in question: a brief cartography of a theoretical course
%A Tais Rodrigues Dassoler
%J Verso e Reverso
%D 2011
%I Universidade do Vale do Rio dos Sinos
%X This article is the result of discussions produced during a theoretical course aboutcreativity in advertising. Instead of teaching how to create, the proposal of the course was to question what characterizes creation. Departing from this question, the route of a theoretical cartography is presented, trough the deconstruction of the idea of creation, the advertising device is shown in its creative demands. Mobilizing different theoretical perspectives, the text approaches creativity¡¯s myth when problematizes the concept of authorship and presents creation as becomings produced by the very advertising device.
%K advertising
%K creativity
%K education
%U http://www.unisinos.br/_diversos/revistas/ojs/index.php/versoereverso/article/view/752