%0 Journal Article %T McLuhan¡¯s galaxy %A Fabricio Silveira %J Verso e Reverso %D 2011 %I Universidade do Vale do Rio dos Sinos %X In the begining, the text describes (andmake some reflections on) the participation ofMarshall McLuhan in Woody Allen¡¯s movie AnnieHall (1977). From then on, it presents the main aspectsof the Canadian author¡¯ works, also examiningits problems, its legacy and its importance forthe area of the Communication¡¯s Theories. It is anessay that can be read as a guide to study. In thetruth, it is a homage. %K Marshall McLuhan %K global village %K media as extensions of men %K hot and cool media. %U http://www.unisinos.br/_diversos/revistas/ojs/index.php/versoereverso/article/view/ver.2011.25.59.06