%0 Journal Article %T Avalia o de medidas impl¨ªcitas e expl¨ªcitas de carreira e g¨ºnero =Evaluating implicit and explicit measures of career and gender %A Oliveira %A Manoela Ziebell de %A Barbosa %A Paola Vargas %A Gauer %A Gustavo %J Psico %D 2012 %I Editora da Pontif¨ªcia Universidade Cat¨®lica do Rio Grande do Sul (EDIPUCRS) %X Mudan as recentes no mundo do trabalho apontam a exist¨ºncia simultanea de padr es de carreira e g¨ºnero tradicionais e modernos. Como consequ¨ºncia h¨¢ uma discrepancia entre as r¨¢pidas transforma es e as menos ¨¢geis mudan as nas atitudes sobre esses temas. Por¨¦m nem sempre ¨¦ poss¨ªvel acessar tais atitudes atrav¨¦s de medidas expl¨ªcitas. O presente estudo teve por objetivo criar e validar uma medida de associa o impl¨ªcita de carreira e g¨ºnero, al¨¦m de comparar atitudes impl¨ªcitas e expl¨ªcitas em rela o a esses temas. Cinquenta universit¨¢rios (29 mulheres) com m¨¦dia de 22 anos responderam o teste de associa o impl¨ªcita (TAI) carreira-g¨ºnero e duas quest es abertas sobre o papel de homens e mulheres no mercado de trabalho. Os resultados indicaram que o TAI ¨¦ capaz de identificar vieses associando mulheres e carreiras modernas e homens e carreiras tradicionais, al¨¦m de caracterizar diferen as de vi¨¦s entre homens e mulheres, com e sem experi¨ºncia pr¨¦via de trabalho. Recent changes in the world of work have shown the existence of simultaneous patterns of traditional and modern career and gender. As a consequence there is a gap between the rapid transformations and the less agile changes in attitudes about those themes. However, not always is possible to access those attitudes through explicit measures. The present study had the objective to create and validate an implicit association measure of career and gender, and also to compare implicit and explicit attitudes related to those themes. Fifty undergraduate students (29 women) with an average of 22 years old answered the test of implicit association (IAT) career-gender, and two open questions about the roles of men and women in the work market. The results indicated that the IAT is capable to identify tendencies associating women and modern career and also men and traditional career. It was also possible to characterize differences of tendencies between men and women, with and without work experience. %K RELA ES DE G¨ºNERO %K MERCADO DE TRABALHO %U http://revistaseletronicas.pucrs.br/ojs/index.php/revistapsico/article/viewFile/9992/8504