%0 Journal Article %T 'Thing ain't what they used to be', Marvin Gaye and the making of "What's Going On" %A Ruth Charnock %J United Academics Journal of Social Sciences %D 2012 %I %X At the end of the 1960s, Marvin Gaye was well-known as Motown's premier sex symbol and singer of hits such as 'Heard it Through the Grapevine' and 'How Sweet It Is (To Be Loved By You).' However, with a brother returning from Vietnam and a burgeoning awareness of the social and political ferment building in the U.S, Gaye conceived What's Going On. This article will consider the album, its conception, reception and legacy. %K Marvin Gaye %K What's Going On %K social commentary %K politics %K America %K Motown %K 1970s %U http://www.united-academics.org/journal/wp-content/uploads/2012/08/Biography_Marvin-Gaye_Ruth-Charnock.pdf