%0 Journal Article %T §³§å§é§Ñ§ã§ß §ä§Ö§ß§Õ§Ö§ß§è §ä§Ñ §ß§ã§ä§â§å§Þ§Ö§ß§ä§Ñ§â §Û §Ñ§Õ§Ó§à§Ü§Ñ§ä§å§Ó§Ñ§ß§ß§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è CONTEMPORARY TRENDS AND TOOLKIT OF COMPETITION ADVOCACY §³§à§Ó§â§Ö§Þ§Ö§ß§ß§í§Ö §ä§Ö§ß§Õ§Ö§ß§è§Ú§Ú §Ú §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä§Ñ§â§Ú§Û §Ñ§Õ§Ó§à§Ü§Ñ§ä§Ú§â§à§Ó§Ñ§ß§Ú§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è§Ú§Ú %A Viktoriya Klymenko %J Proceedings of National Aviation University %D 2013 %I National Aviation University %X §µ§Ù§Ñ§Ô§Ñ§Ý§î§ß§Ö§ß§à §ã§Ó §ä§à§Ó§Ú§Û §Õ§à§ã§Ó §Õ §ë§à§Õ§à §ã§å§é§Ñ§ã§ß§Ú§ç §æ§à§â§Þ §Ñ§Õ§Ó§à§Ü§Ñ§ä§å§Ó§Ñ§ß§ß§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è §ñ§Ü §ã§Ü§Ý§Ñ§Õ§à§Ó§à §Ü§à§ß§Ü§å§â§Ö§ß§ä§ß§à §á§à§Ý §ä§Ú§Ü§Ú. §£§Ú§à§Ü§â§Ö§Þ§Ý§Ö§ß§à §à§ã§ß§à§Ó§ß §ã§Ó §ä§à§Ó §ä§Ö§ß§Õ§Ö§ß§è §â§à§Ù§Ó§Ú§ä§Ü§å §Ñ§Õ§Ó§à§Ü§Ñ§ä§å§Ó§Ñ§ß§ß§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è . §²§à§Ù§â§à§Ò§Ý§Ö§ß§à §ã§å§é§Ñ§ã§ß§Ú§Û §ß§ã§ä§â§å§Þ§Ö§ß§ä§Ñ§â §Û §Ó§á§Ý§Ú§Ó§å §Ü§à§ß§Ü§å§â§Ö§ß§ä§ß§à§Ô§à §Ó §Õ§à§Þ§ã§ä§Ó§Ñ §ß§Ñ §è §Ý§î§à§Ó §Ô§â§å§á§Ú §Ñ§Õ§Ó§à§Ü§Ñ§ä§å§Ó§Ñ§ß§ß§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è §ä§Ñ §Þ§Ö§ä§à§Õ§Ú§Ü§å §à§è §ß§ð§Ó§Ñ§ß§ß§ñ §Ö§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä §Ñ§Õ§Ó§à§Ü§Ñ§ä§å§Ó§Ñ§ß§ß§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è . The article summarizes international experience on contemporary forms of competition advocacy as part of competition policy, determines the major world trends of competition advocacy. A modern competition advocacy toolkit to competitive agencies and methods of evaluating the competition advocacy effectiveness are worked out. §°§Ò§à§Ò§ë§Ö§ß §Þ§Ú§â§à§Ó§à§Û §à§á§í§ä §ã§à§Ó§â§Ö§Þ§Ö§ß§ß§í§ç §æ§à§â§Þ §Ñ§Õ§Ó§à§Ü§Ñ§ä§Ú§â§à§Ó§Ñ§ß§Ú§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è§Ú§Ú §Ü§Ñ§Ü §ã§à§ã§ä§Ñ§Ó§Ý§ñ§ð§ë§Ö§Û §Ü§à§ß§Ü§å§â§Ö§ß§ä§ß§à§Û §á§à§Ý§Ú§ä§Ú§Ü§Ú. §£§í§Õ§Ö§Ý§Ö§ß§í §à§ã§ß§à§Ó§ß§í§Ö §Þ§Ú§â§à§Ó§í§Ö §ä§Ö§ß§Õ§Ö§ß§è§Ú§Ú §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ §Ñ§Õ§Ó§à§Ü§Ñ§ä§Ú§â§à§Ó§Ñ§ß§Ú§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è§Ú§Ú. §²§Ñ§Ù§â§Ñ§Ò§à§ä§Ñ§ß §ã§à§Ó§â§Ö§Þ§Ö§ß§ß§í§Û §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä§Ñ§â§Ú§Û §Ó§Ý§Ú§ñ§ß§Ú§ñ §Ü§à§ß§Ü§å§â§Ö§ß§ä§ß§à§Ô§à §Ó§Ö§Õ§à§Þ§ã§ä§Ó§Ñ §ß§Ñ §è§Ö§Ý§Ö§Ó§í§Ö §Ô§â§å§á§á§í §Ñ§Õ§Ó§à§Ü§Ñ§ä§Ú§â§à§Ó§Ñ§ß§Ú§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è§Ú§Ú §Ú §Þ§Ö§ä§à§Õ§Ú§Ü§å §à§è§Ö§ß§Ü§Ú §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú §Ñ§Õ§Ó§à§Ü§Ñ§ä§Ú§â§à§Ó§Ñ§ß§Ú§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è§Ú§Ú. %K §Ñ§Õ§Ó§à§Ü§Ñ§ä§å§Ó§Ñ§ß§ß§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è %K §Ñ§ß§ä§Ú§Þ§à§ß§à§á§à§Ý§î§ß§Ñ §á§à§Ý §ä§Ú§Ü§Ñ %K §Ö§æ§Ö§Ü§ä§Ú§Ó§ß §ã§ä§î §Ñ§Õ§Ó§à§Ü§Ñ§ä§å§Ó§Ñ§ß§ß§ñ §Ü§à§ß§Ü§å§â§Ö§ß§è %K §Ü§à§ß§Ü§å§â§Ö§ß§ä§ß§Ñ §Ü§å§Ý§î§ä§å§â§Ñ %K §Ü§à§ß§Ü§å§â§Ö§ß§ä§ß§Ñ §á§à§Ý §ä§Ú§Ü§Ñ %U http://jrnl.nau.edu.ua/index.php/visnik/article/view/3893