%0 Journal Article
%T Institutional bases of the advertising market §ª§ß§ã§ä§Ú§ä§å§è§Ú§à§ß§Ñ§Ý§î§ß§í§Ö §à§ã§ß§à§Ó§í §â§í§ß§Ü§Ñ §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Û §á§â§à§Õ§å§Ü§è§Ú§Ú  §¯§³§´§ª§´§µ§¸ §°§¯§¡§­§¾§¯  §°§³§¯§°§£§ª §²§ª§¯§¬§µ §²§¦§¬§­§¡§®§¯§°  §±§²§°§¥§µ§¬§¸
%A §¬.§£. §¬§å§Ù§î§Þ§Ö§ß§Ü§à
%J Proceedings of National Aviation University
%D 2005
%I National Aviation University
%X The article grounds a necessity of  organizational power of a ¡°contract state¡± for the introduction and functioning of the norms of market constitution, it consists findings of the investigations of Ukrainian state¡¯s typology. The institutional analysis of budget items has been used for the purpose of estimation the digree of approximation to the model of ¡°contract state¡±. ¡°Contract¡± state and the norms of market constitution are the indispensable conditions for the development of advertising market.  §°§Ò§à§ã§ß§à§Ó§Ñ§ß§Ñ §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à§ã§ä§î §à§â§Ô§Ñ§ß§Ú§Ù§å§ð§ë§Ö§Û §ã§Ú§Ý§í §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ñ §Ü§à§ß§ä§â§Ñ§Ü§ä§ß§à§Ô§à §ä§Ú§á§Ñ §Õ§Ý§ñ §Ó§Ó§Ö§Õ§Ö§ß§Ú§ñ §Ú §æ§å§ß§Ü§è§Ú§à§ß§Ú§â§à§Ó§Ñ§ß§Ú§ñ §ß§à§â§Þ §Ü§à§ß§ã§ä§Ú§ä§å§è§Ú§Ú §â§í§ß§Ü§Ñ ¨C §Ú§ß§ã§ä§Ú§ä§å§è§Ú§à§ß§Ñ§Ý§î§ß§à§Û §à§ã§ß§à§Ó§í §â§í§ß§Ü§Ñ §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Û §á§â§à§Õ§å§Ü§è§Ú§Ú. §±§â§Ú§Ó§Ö§Õ§Ö§ß§í §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§í §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§ñ §ç§Ñ§â§Ñ§Ü§ä§Ö§â§Ñ §ã§à§Ó§â§Ö§Þ§Ö§ß§ß§à§Ô§à §å§Ü§â§Ñ§Ú§ß§ã§Ü§à§Ô§à §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ñ §Ü§Ñ§Ü §ï§Ü§à§ß§à§Þ§Ú§é§Ö§ã§Ü§à§Ô§à §à§Ò§ì§Ö§Ü§ä§Ñ,  §Ö§Ô§à §á§â§Ú§Ò§Ý§Ú§Ø§Ö§ß§Ú§ñ §Ü §Þ§à§Õ§Ö§Ý§Ú §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ñ §Ü§à§ß§ä§â§Ñ§Ü§ä§ß§à§Ô§à §ä§Ú§á§Ñ §ß§Ñ §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§Ñ§ç §Ú§ß§ã§ä§Ú§ä§å§è§Ú§à§ß§Ñ§Ý§î§ß§à§Ô§à §Ñ§ß§Ñ§Ý§Ú§Ù§Ñ §ã§ä§Ñ§ä§Ö§Û §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ö§ß§ß§à§Ô§à §Ò§ð§Õ§Ø§Ö§ä§Ñ.  §°§Ò §â§å§ß§ä§à§Ó§Ñ§ß§à §á§à§ä§â§Ö§Ò§å §Ó §à§â§Ô§Ñ§ß §Ù§à§Ó§Ñ§ß §Û §ã§Ú§Ý  §Õ§Ö§â§Ø§Ñ§Ó§Ú §Ü§à§ß§ä§â§Ñ§Ü§ä§ß§à§Ô§à §ä§Ú§á§å §Õ§Ý§ñ §Ó§á§â§à§Ó§Ñ§Õ§Ø§Ö§ß§ß§ñ §ä§Ñ  §Ö§æ§Ö§Ü§ä§Ú§Ó§ß§à§Ô§à §æ§å§ß§Ü§è §à§ß§å§Ó§Ñ§ß§ß§ñ §ß§à§â§Þ §Ü§à§ß§ã§ä§Ú§ä§å§è   §â§Ú§ß§Ü§å ¨C  §ß§ã§ä§Ú§ä§å§è §à§ß§Ñ§Ý§î§ß§à  §à§ã§ß§à§Ó§Ú §â§Ú§ß§Ü§å §â§Ö§Ü§Ý§Ñ§Þ§ß§à  §á§â§à§Õ§å§Ü§è  . §¯§Ñ§Ó§Ö§Õ§Ö§ß§à §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§Ú §Õ§à§ã§Ý §Õ§Ø§Ö§ß§ß§ñ §ç§Ñ§â§Ñ§Ü§ä§Ö§â§å §ã§å§é§Ñ§ã§ß§à  §å§Ü§â§Ñ §ß§ã§î§Ü§à  §Õ§Ö§â§Ø§Ñ§Ó§Ú §ñ§Ü §Ö§Ü§à§ß§à§Þ §é§ß§à§Ô§à §ã§å§Ò¡¯ §Ü§ä§Ñ,    §ß§Ñ§Ò§Ý§Ú§Ø§Ö§ß§ß§ñ §Õ§à §Þ§à§Õ§Ö§Ý  §Õ§Ö§â§Ø§Ñ§Ó§Ú §Ü§à§ß§ä§â§Ñ§Ü§ä§ß§à§Ô§à §ä§Ú§á§å §ß§Ñ §Þ§Ñ§ä§Ö§â §Ñ§Ý§Ñ§ç  §ß§ã§ä§Ú§ä§å§è §à§ß§Ñ§Ý§î§ß§à§Ô§à §Ñ§ß§Ñ§Ý §Ù§å §ã§ä§Ñ§ä§Ö§Û §Õ§Ö§â§Ø§Ñ§Ó§ß§à§Ô§à §Ò§ð§Õ§Ø§Ö§ä§å.
%U http://jrnl.nau.edu.ua/index.php/visnik/article/view/1199