%0 Journal Article
%T THE PERUSAL OF DEN Z BANK¡¯S ADVERTISEMENT IN THE LIGHT OF THE SEMIOTICAL METHODS G STERGE B L MSEL Y NTEMLER I I INDA DEN Z BANK REKLAMININ OKUNMASI
%A Ahmet Turan S£¿NAN
%A Sezgin DEM£¿R
%J Turkish Studies
%D 2010
%I Turkish studies publisher
%X Today when inter-media relations are extremely dense, an advertisement film may be affected by a literary work, a theatre performance may be affected by actual news or a motion picture may be affected by political affairs. This condition renders an inter-science discipline, which is to analyze semantic systems systematically, essential and obligatory. In this study, a 54-second advertisement film introducing the credit card of Deniz Bank has been analyzed through the semiotical methods. In this examination, it is aimed to read it from surface-structure to narrative-structure and to deep-structure. It has been tried to reach messages that enunciation subject wants to highlight in discourse and narration, and the relation with other advertisements creating super-structure of related advertisement is taken into consideration. This study reflects an empiric reading. Medyalar aras  ili kilerin son derece yo un oldu u g¨¹n¨¹m¨¹zde bir reklam filmi bir yaz nsal ¨¹r¨¹nden, bir tiyatro bir g¨¹ncel haberden veya bir sinema filmi siyasal bir olaydan etkilenebilmektedir. Bu durum anlamsal dizgeleri sistematik olarak   z¨¹mleyecek disiplinler aras  bir bilim dal n  gerekli ve zorunlu k lmaktad r. Bu  al  mada Deniz Bank kredi kart n n tan t ld    54 saniyelik bir reklam filmi g sterge bilimsel y ntemlerle   z¨¹mlenmi tir. Yap lan incelemede betisel boyuttan, anlat sal ve derin boyuta do ru dizimsel bir okuma ger ekle tirilmesi ama lanm  t r. S zcelem  znesinin s ylem ve anlat da vermek istedi i mesajlara ula  lmaya  al   lm  , ilgili reklam n ¨¹styap s n  olu turan di er reklamlarla olan ba   dikkate al nm  t r. Yap lan   z¨¹mleme deneysel boyutta bir okumay  yans tmaktad r.
%K Advertisement
%K semiotic
%K media
%K magazine
%K sign
%K narration. Reklam
%K g sterge bilimi
%K medya
%K magazin
%K g sterge
%K anlat .
%U http://turkishstudies.net/Makaleler/278968183_sinan_ahmet_turan.pdf