%0 Journal Article
%T Appreciative public relations; An alternative to the problem-solution loop
%A Chris Galloway
%J PRism Online PR Journal
%D 2004
%I Bond University, Massey University
%X Public relations practice can benefit enormously from stepping outside the traditional ¡®problem-solution-next-problem¡¯ thinking loop, and embracing the alternative approach offered by Appreciative Inquiry. This commentary signals a research agenda which will be outlined in more detail in a forthcoming full-length paper. The author welcomes feedback and discussion on the work in progress; please see contact details at the end of the article.
%K public relations
%K Appreciative Inquiry
%K problems
%U http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/Issue2/Commentary/Galloway.pdf