%0 Journal Article
%T They don¡¯t see things like we do: A simultaneous analysis of the influence of formal organisational, emergent, and individual factors on emergent patterns in perceptions of organisational mission.
%A Robert Whitbred
%J PRism Online PR Journal
%D 2005
%I Bond University, Massey University
%X Much of the existing research on organisational mission has focused on mission statement content, neglecting how organisational members themselves interpret the mission. This study uses a communicative approach, arguing that employees will actively interpret their organisation¡¯s mission. This topic is important because systematic patterns in employees¡¯ perceptions of mission have relevance for organisational processes. This study simultaneously examines the influence of formal organisational, informal/emergent, and demographic factors on patterns of agreement between employees¡¯ perceptions of their organisation¡¯s mission. Semantic network analysis was used to examine a Public Works Division. Results showed that employees who had a communication tie in the emergent communication network, were in the same functional work group, and who were spatially proximate were more likely to share perceptions of the organisation¡¯s mission. Implications for future research and managerial practice are discussed.
%K mission statements
%K internal communication
%K semantic network analysis
%U http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/Issue3/Whitbred.pdf