%0 Journal Article
%T ¡°It¡¯s human beings talking to one another¡±: The role of relationship building in non-profit lobbying
%A Jocelyn DeVance Taliaferro
%A Nicole Ruggiano
%J PRism Online PR Journal
%D 2010
%I Bond University, Massey University
%X This paper explores the importance of relationship building in the non-profit lobbying process. The study findings stress the importance of providing accurate information on policy issues (trust and openness); telling the story of clients (involvement); and researching and identifying the issues of the policy maker (investment). Implications for practise suggest relationship building in non-profit lobbying has an impact on achievement of organisational policy goals and objectives. Successful relationship building with policy makers requires strategy development and skills, which should be viewed as a set of activities that should be formally integrated into an organisation¡¯s objectives and strategic planning.
%K public relations
%K relationship building
%K non-profit
%K lobbying
%K strategic planning
%U http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/Taliaferro_Ruggiano.pdf