%0 Journal Article %T NEW CULTURAL HORIZONS: 3D %A Ioana MISCHIE %J The Turkish Online Journal of Design, Art and Communication %D 2012 %I Istanbul K¨¹lt¨¹r University %R 10.7456/10202100/008 %X Nowadays, we are witnessing new horizons in the contemporary cinema: the 3D technique¡¯s giant step. The question is: is 3D a valid criteria? The filmmaker wants you to live with the characters, offering Cinema an incredible flexibility as a multicultural platform. We have no universal scale at our disposal to measure the quality of a good story, of a memorable film, or even of an innovative technique. It is more a matter of communis opinio: what is generally accepted as good quality. At the start of the film you have to engage the minds and hearts of the audience. It¡¯s crucial, it is a hyatus. The presentation is based on individual film analysis, exemplified by interviews with James Cameron (the director of ¡°Avatar¡±), with Wim Wenders (the director of the 3D documentary ¡°Pina¡±) and as well, will take into consideration a case study focused on how the Romanian public understands 3D. %K 3D %K Cinema %K New cultural wave %K Storytelling %U http://www.tojdac.org/tojdac/VOLUME2-ISSUE2_files/tojdac_v02i208.pdf