%0 Journal Article
%T PELI KU LDEN DI JI TALE SI NEMADA SEYI R KU LTU RU  VE SEYI RCI NI N DEG I S EN KONUMU
%A Perihan Tas£¿ O£¿Z
%J The Turkish Online Journal of Design, Art and Communication
%D 2012
%I Istanbul K¨¹lt¨¹r University
%R 10.7456/10202100/009
%X In parallel with technological advances, the rapidly changing nature of the motion picture where each new mode of production brings with it a new kind of viewership. Each new kind of viewership leads to the re-definition of the cinema audience. Before digital technology was developed and took over, the relationship between the audience and film was passive; with the passage to digital technology, however, this situation changed, and the audience took on a more active role, becoming ¡°subject¡±. In the development of digital technology, television, video, 3-D cinema and ¡°interactive cinema¡± the position of the audience gradually shifted, thus the need for new definitions. Audiences today are no longer ¡°just anyone in the crowd¡± ¨C which was the case during the film era. Now, they hold a much more active role; they have become an ¡°interactive cinema audience¡±. However, it is important to reflect on the changed viewership and see how an active audience positiong hasd influence the experience of watching a film. The aim of this study is to look at the changing production structure of cinema and see how digitalization has influenced viewership.
%K Cinema
%K Viewing
%K Audience
%K Digitalization.
%U http://www.tojdac.org/tojdac/VOLUME2-ISSUE2_files/tojdac_v02i209.pdf