%0 Journal Article
%T POSTMODERN TOPLUMDA ATAERK L D¨¹ZEN DE    YOR MU? POP¨¹LER K¨¹LT¨¹R    NDE C NSELL K KULLANIMINA ELE T REL B R BAKI : B SCOLATA REKLAMLARI VE ERKEK  MGES
%A £¿rem KAHYAO£¿LU
%J The Turkish Online Journal of Design, Art and Communication
%D 2013
%I Istanbul K¨¹lt¨¹r University
%R 10.7456/10301100/004
%X The objective of this study is to examine the possible changing in patriarchal order and in today's consumer society how marketing tactics and ads use male or female body as a commodity with the aid of the image of man on Biscolata biscuit TV commercial. In this study, primarily the concept of sex, gender and image will be examined. After that, these ad serials (Biscolata biscuit) will be analyzed using the semiotic method of Roland Barthes.
%K Gender
%K sex
%K image of man
%K ad
%K semiology
%U http://www.tojdac.org/tojdac/VOLUME3-ISSUE1_files/tojdac_v03i104.pdf