%0 Journal Article %T EL SECRETO DE MI 谷XITO: PARTE II. LOS CAMINOS A VALPARA赤SO EN 2009 The Secret of My Success: Part II. Pathways to Valpara赤so in 2009 %A PILAR GIANNINI %A H谷CTOR BAHAMONDE %A JUAN PABLO LUNA %A RODOLFO L車PEZ %J Revista de Ciencia Pol赤tica %D 2011 %I Pontificia Universidad Cat車lica de Chile %X En esta nota de investigaci車n presentamos las caracter赤sticas de veintis谷is campa as electorales de candidatos a diputados desarrolladas el a o 2009 en seis distritos de la Regi車n Metropolitana de Santiago de Chile. En base a la informaci車n obtenida mediante la combinaci車n de observaci車n participante, la realizaci車n de entrevistas semiestructuradas con activistas pol赤ticos e informantes clave, y la codificaci車n de fuentes secundarias disponibles p迆blicamente, se cre車 una tipolog赤a de campa a para candidatos incumbents y desafiantes. Los an芍lisis estad赤sticos y boleanos realizados permiten distinguir la existencia de perfiles de campa a diferenciados entre incumbents y desafiantes; la supremac赤a de los incumbents para retener su esca o; la preponderancia del gasto electoral para asegurar la elecci車n; y la p谷rdida transversal de la simbolog赤a partidaria como rasgo de identidad por parte de los candidatos. In this research note we present the characteristics of twenty-six congressional electoral campaigns during the 2009 Chilean national elections and then use them to create a typology of campaign typesfor incumbents and challengers. The evidence was collected through participant observation and in-depth interviewing with key actors in each district. The statistical and Boolean analysis of these data yields the following results: different campaign profiles exist among incumbents and challengers; incumbents are the most successful candidates; higher amounts ofelectoral expenses increase the odds to win the district's seat; there is a generalized decrease in the use of party-symbols in campaigns. %K Elecciones parlamentarias Chile 2009 %K campa as electorales %K incumbents %K desafiantes %K gasto electoral %K Congreso %K Chilean congressional elections 2009 %K electoral campaigns %K incumbents %K challengers %K electoral expenses %K Congress %U http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-090X2011000200007