%0 Journal Article
%T Communicating Architecture Through the Medium of the Exhibition Communiquer l'architecture par le m¨¦dia exposition
%A Marie ¨¦lizabeth Laberge
%J MediaTropes
%D 2012
%I University of Toronto Libraries
%X When analysed as a form of media, exhibitions need to be considered from three different perspectives : that of the person producing the message (curator), that of the person receiving it (visitor) and that of the exhibitionary apparatus itself (through the various mise-en-sc¨¨ne strategies employed). This article examines two different ways of thinking about the communication of architecture in the exhibitionary setting. In the first example, which is also the more traditional, the use of the term architecture generally refers to the building, and the curator endeavours to communicate through the medium of the exhibition both the material and experiential aspects of the building. Over the past two decades, a different approach has been employed within the exhibition venue: that of conceptualising architecture not only as a building, but also as a project. This newer approach takes into account aspects such as the generative idea, the creative process, and the many different forms of representation of the building under investigation. Exhibitions focusing on the ideas and creative processes underlying architecture have become common in recent curatorship, with the effect that architecture is increasingly presented in exhibitionary settings as a practice rather than as a historical or theoretical field. The author concludes by explaining that, from the perspective of communication theory, both forms of architectural exhibition neglect their audiences, and consequently the full potential of the exhibition as a form of media is seldom reached. Aborder l¡¯exposition comme m¨¦dia implique de consid¨¦rer le point de vue du producteur (commissaire), celui du r¨¦cepteur (visiteur) et celui de l¡¯exposition (¨¤ travers les moyens employ¨¦s et l¡¯aspect de l¡¯architecture communiqu¨¦). Deux mani¨¨res d¡¯envisager la communication de l¡¯architecture au mus¨¦e sont abord¨¦es. Pour la premi¨¨re, et selon nous la plus ancienne, le terme architecture est pris au sens de batiment. Les commissaires tentent alors de transmettre ¨¤ la fois l¡¯exp¨¦rience et la mat¨¦rialit¨¦ du batiment. Pour la seconde mani¨¨re, apparue ces vingt derni¨¨res ann¨¦es, c¡¯est plut t le projet architectural (id¨¦e, processus, batiment et repr¨¦sentations) que l¡¯on communique. La communication de l¡¯id¨¦e et du processus semble ¨ºtre une tendance forte qui cible la pratique architecturale. Cette r¨¦flexion critique m¨¨ne au constat suivant : d¡¯un point de vue communicationnel, l¡¯exposition d¡¯architecture oublie trop souvent de consid¨¦rer son destinataire, et les commissaires n¡¯utilisent donc pas son plein potentiel comme m¨¦di
%K exhibition as media
%K architectural exhibition
%K communication of architecture
%K architectural project
%K curator
%K visitor
%U http://www.mediatropes.com/index.php/Mediatropes/article/view/16897