%0 Journal Article
%T The Medium is the Sign: Was McLuhan a Semiotician?
%A Marcel Danesi
%J MediaTropes
%D 2008
%I University of Toronto Libraries
%K semiotics
%K orality
%K literacy
%K Marshall McLuhan
%K Hippocrates
%K Roland Barthes
%K Thomas Sebeok
%K Charles Sanders Peirce
%K Ferdinand de Saussure
%K Umberto Eco
%U http://www.mediatropes.com/index.php/Mediatropes/article/view/1764