%0 Journal Article %T Corporate social responsibility in the context of institutional and organizational change in the Colombian financial sector Responsabilidad social corporativa en el contexto del cambio institucional y organizacional de la industria financiera en Colombia %A Guillermo Murillo Vargas %A Carlos Hern¨¢n Gonz¨¢lez Campo %A H¨¦ctor Augusto Rodr¨ªguez Orejuela %J AD-minister %D 2010 %I Escuela de Administraci¨®n Universidad EAFIT %X This article aims first to review literature of different papers and authors about Corporate Social Responsibility in order to integrate the most representative viewpoints from the analysis¡¯ diverse perspectives; second, to characterize how banking organizations in understand; and third, to describe the role that banks have in the Colombian society which is characterized by multiple social problems and where the financial sector, particularly the banking system, has been obtaining the most profits for several consecutive years. Una revisi¨®n bibliogr¨¢fica de diferentes trabajos y autores sobre la responsabilidad socialcorporativa presenta las miradas m¨¢s representativas desde las diferentes perspectivasde an¨¢lisis. El art¨ªculo intenta determinar tambi¨¦n lo que entienden por responsabilidadsocial las organizaciones bancarias en Colombia. Adem¨¢s, se describe el papel quecumplen los bancos en una sociedad como la colombiana, caracterizada por m¨²ltiplesproblemas sociales y donde el sector financiero, en particular el subsector bancario, hasido, durante varios a os consecutivos, el exponente de las mayores utilidades en el pa¨ªs. %K Corporate Social Responsibility %K Organization %K Banking Institutions %K Financial Sector %K Colombia. %U http://publicaciones.eafit.edu.co/index.php/administer/article/view/511