%0 Journal Article
%T BRAND ¨C A COMPONENT OF A TRAINING ORGANIZATION ON THE POLISH MARKET
%A JOANNA £żUKOWSKA
%J Ad Alta : Journal of Interdisciplinary Research
%D 2012
%I Magnanimitas
%X The paper raises the issues of creating a brand name of training organizations.The considerations start with overview and characteristic definitions of the terms ¨Cbrand, image or identity. The characteristics of the training market in Poland are alsopresented and the factors translated onto the image of training organizations.
%K brand
%K market
%K customer
%U http://www.magnanimitas.cz/ADALTA/0201/papers/A_zukowska.pdf