%0 Journal Article
%T Creation of Price Image Measurement Scale and Comparing Perceptions of Price Image Dimensions of Two Sales Formats
%A Rim Ben Amara
%A N¨¦ji Buslama
%J IBIMA Business Review
%D 2011
%I IBIMA Publishing
%X The measures of price image proposed by the literature are mostly multidimensional and fail to consider the richness of this concept. This study proposes a measure of price image. An exploratory and qualitative study helped generate a pool of items. Then the obtained list has been subject to a questionnaire-based survey in order to determine the dimensions that would better conceptualise price image in the context of purchasing cosmetic products and perfumes. Three dimensions have been identified: the dimensions of ˇ°price securityˇ±, ˇ°proposed brandˇ± and ˇ°valueˇ±. These dimensions have been then compared to unveil the difference between a specialised store price image and a non-specialised store price image. A mean difference test is conducted to attest for the hypothesis that a non-specialised store price image is evaluated more positively than a specialised store price image. Our study is nonetheless limited. The implications and limitations of our study open up new research venues worth exploring.
%K Price image
%K measurement scale
%K two sales formats
%U http://www.ibimapublishing.com/journals/IBIMABR/2011/855364/a855364.html