%0 Journal Article
%T THE BEHAVIOR OF THE CITIZENS FROM CLUJ-NAPOCA REGARDING ADVERTISING
%A Ioan LAZ£¿R
%J Transylvanian Review of Administrative Sciences
%D 2006
%I Babes Bolyai University
%X This article strives to identify the Cluj- Napoca citizens¡¯ attitude towards advertising. The analysis concludes, based on an empirical study, that the citizens of the third millennium from Cluj-Napoca have a positive attitude with regard to advertising.
%K citizens
%K attitude
%K empirical study
%K positive
%K advertising
%U http://www.rtsa.ro/en/files/TRAS-16E-2006-8Lazar.pdf