%0 Journal Article
%T Measuring Bank Ad Effectiveness
%A Fahim Nizam
%J Market Forces
%D 2006
%I 
%K Effectiveness of Advertising
%K Quantitative Analysis
%K Pakistan
%U http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=ZsL3G8pXYXc%3d&tabid=152&mid=709