%0 Journal Article %T Measuring Bank Ad Effectiveness %A Fahim Nizam %J Market Forces %D 2006 %I %K Effectiveness of Advertising %K Quantitative Analysis %K Pakistan %U http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=ZsL3G8pXYXc%3d&tabid=152&mid=709