%0 Journal Article
%T Optimum price determination for a new product
%A N.I. Chukhray
%A Kh.M. Bespalyuk
%J Marketing ¨¬ Mened£¿ment Innovac¨¬j
%D 2012
%I Sumy State University
%X The article deals with the problems of a new product pricing. The authors have analyzed the traditional pricing stages and methods. Using the method of PSM, the optimal price for a new Ukrainian dosimeter has been defined in the article. The results of the potential clients survey of the vip-dosimeter are given.
%K price
%K costs
%K pricing methods
%K PSM
%K new product
%U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_23_33.pdf