%0 Journal Article %T Development of principles and methods of spurring employees to innovative activity %A S.V. Bolshenko Svitlana Fedorivna %J Marketing ¨¬ Mened£¿ment Innovac¨¬j %D 2013 %I Sumy State University %X Spurring employees methods, principles and tasks to innovative activity have been elucidated in the article. Practical recommendations concerning establishment of principals, selecting forms and methods of employees stimulation to innovative activity for the entities of the region have been developed. %K principles %K tasks %K methods %K employees¡¯ incentive %K innovative activity %U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi_2013_1_161_168.pdf