%0 Journal Article
%T Planning of marketing activity in an insurance company
%A §¦.A. Smirnova
%J Marketing ¨¬ Mened£¿ment Innovac¨¬j
%D 2012
%I Sumy State University
%X In the article theoretical approaches in relation to planning of marketing activity in an insurance company are examined. Stages of marketing activity planning in insurance company are offered.
%K insurance company
%K insurance marketing
%K planning of marketing activity
%K strategic and tactical plans
%U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_130_135.pdf