%0 Journal Article %T Controlling the evolution in modern theory and practice of domestic enterprises management %A J.M. Petrovich %A Ya.V. Panas %J Marketing ¨¬ Mened£¿ment Innovac¨¬j %D 2013 %I Sumy State University %X The aim of the article. The purpose of work is analysis of existent controlling conceptions through the prism of their application in domestic enterprises practical activity.The results of the analysis. In the article on the basis of comparative analysis the estimation of differences is carried out between the conceptual going near determination of essence, place and role of controlling, in the modern terms of domestic economy transformation. Parameters and descriptions of key elements of controlling conception are certain by a gnosiological analysis. The conceptual directions list of controlling development is in-process extended. Attention is accented on the increase of decentralization role and self-government in the modern management system. A place and role of controlling in a modern management is specified. The concept controlling, as interfunctional direction of administrative activity and instrument of unifying management function got subsequent development.Conclusions and directions of further researches. Bases on offered theoretic-methodological positions it can be developed the algorithm of management system improvement with the use of controlling subsection which provides continuous enterprise development. %K controlling %K concept of controlling %K development stages of controlling %K management functions %K controlling functions %U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi_2013_1_129_137.pdf